Serendipity Woods Shop Happenings

~ SerendipityPam

Whew! What a whirlwind of a July and already HALF of August! Happy Thursday, All. I’m inclined to apologize once again for how long I’ve been away from my CLH Blog, but as is abundantly clear to me now – the early dynamics of having a Quilt fabric business are more than a bit consuming! With that in mind, how about if I don’t apologize, and just get right at what I’ve been up to! Perhaps I’ll categorize a bit as well, so my head doesn’t just explode onto my keyboard in a completely nonsensical manner…

First – A few views of our shop, this very day:

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I can’t decide whether or more excited about all the new fabric we’ve accumulated to share with you, or the clever storage design Superman has come up with, which houses everything in such a versatile way! In case you wondered, from left to right (atop each structure) is Mrs. Peabody Owl, Gracie Elephant, Big Sophie Bunny, and Gloria Bear (oh, and the ever-present Charlie in her newest yellow dress, not wishing to be left out).
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Though not originally intended, we found that not only does the peg idea work great for housing fabric bolts, but also – if we employ a simple 1/4″ smooth board, they work wonderfully as a shelf holder for precuts and other quilty wares.
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Truly, no matter how much my studio begins to resemble an actual quilt shop, all it takes is for me to turn my back for just one second, and my animal friends determine a comfortable spot upon which to perch (perhaps in fear of becoming irrelevant – which, I remind them just in case – is not possible).

Studio photos aside, things have been going really great and we’re learning lots! While Superman continues to navigate brilliantly through the financial logistics, storage solutions, and just cheering me on in general, I’ve been having great fun interacting with so many new and returning customers, as I ship them the treasures they’ve been finding in our little shop.

Especially popular in our shop:

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If you haven’t yet heard, this has been one heck of a FARM GIRL SUMMER! We’ve sold (and reordered, and sold, and reordered several more times) more of Lori Holt’s Farm Girl Vintage book than any other item in our shop.  Along with the book, folks have scooped up an assortment of Lori’s Modern Minis precuts as well, since this quilt, by definition, is as scrappy as the day is long – Precuts are working great for it!  In addition, Lori has also collaborated with Aurifil to create a perfect thread collection for use with all of her fabric designs (not just the current one).  We’re enjoying plunking it, and all of Lori’s happy designs into the post for our customers.

One more thing I have to admit – I’ve been bitten by the Farm Girl Bug myself! A few of my blocks…

Block 3Block 1Block 2

We’ve also had some pretty impressive (and unexpected) success with all kinds of patterns in our shop!

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We’ve done our best to select patterns that support precuts, since as we launched our shop – Precuts were some of the first items we stocked. 

While we still put emphasis on selling precuts because they’re so versatile, we’ve started to also carry yardage. Recently, we picked up the whole line of Tree of Life by Sue Zipkin for Clothworks.

While we're still learning about just what will be popular at our shop, Tree of Life was a complete no brainer. Sue Zipkin's art is beautiful from every angle!
While we’re still learning about just what will be popular at our shop, Tree of Life was a complete no brainer. Sue Zipkin’s art is beautiful from every angle!

Okay – so I think I ought to wrap this post up so I can get some much needed sewing done! Before I do that, I wanted to share one more recent addition to our shop that I’m particularly excited about. To preface, we’ve been thinking about the fact that an awful lot of quilting going on today is of the scrappy nature. So great quality fabrics at great prices for stash building is important to you, and we’re on it! We’re thrilled to introduce a whole dedicated shop section called Serendipity SALE.  It’s all the same premium quality fabric we pride ourselves in carrying (Currently from Penny Rose and Riley Blake – but look for more manufacturers as we go along!), all at $3.00 per half yard/$5.95 per yard.

I’ll bet you know that I’ve lots more I’m dying to spill into this post – but how about if I just hold tight and give you a ‘Next up’ hint…It’s scrappy, classic, and interactive – all at the same time. Stay tuned!

Happy Quilting,

Pam

Published by SerendipityPam

Quilter, crafter, relentless creator of happy things. I make animals from old clothes (like Charlotte and her brother Henry), and Serendipity Woods, a fabric shop, is my day job.

4 thoughts on “Serendipity Woods Shop Happenings”

  1. It’s looking great! I love the peg display and those are some beautiful hardwood floors! Your bunnies are so cute too. Sigh. I think I just need to come visit. 😀

    Reply

    1. Thanks, ScrapMuffin! I’m hoping to carve out a little time to whip another up this weekend. If I’m being completely honest, I had not expected that owning a quilt shop would be quite so time consuming that finding time for actual quilting would be so hard! I must say – I AM finding a new appreciation for weekends!

      Reply

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